“Thanks to the brilliant minds at Sonder & Tell, we embarked on a full repositioning journey.

In 8 short weeks, we went from guessing most marketing decisions to knowing exactly who we are, what we stand for, what we’re against and exactly what we should be saying.”

– PR Dispatch

Brand Identity

What makes a great brand?

Mission, Vision, Values

Money aside, why does your business exist? Decide the future you want to build.

Brand Positioning

Heroes, villains, magic powers. Use our storybook framework to explore your role in the category and customer’s lives. Land on a springboard for growth.

Personality & Tone of Voice

Talk the talk. From HR to PR, marketing to ops. An ownable personality and tone, with memorable, useable guidelines is the way to do it.

Naming

Spark conversations and capture imaginations. A good story behind your name speaks for itself.

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Creative Communications

How do you tell your story to the world?

Brand Narrative

Craft a story customers connect with and share. Make your brand world real-world.

Crafting Copy

Web, OOH, campaigns, packaging. Put the right words to work, across touchpoints.

Brand Playbook

From blue-sky thinking to feet on the ground. Running with ideas.
Ideas into action. A practical tool for your team to bring your positioning to life.

Brand Embedding

Shift culture in every corner of your business. Rally your team. Unite behind your goals.

Training Storytellers

Teach your team to use your voice and level up their writing skills.

Content Strategy

Plan how best to tell your brand story across every platform.

Workshops

Interactive sessions to generate ideas, upskill and get teams thinking.

Marketing Narrative

Look ahead to the future. What perceptions need shifting to get you there?

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